How to Build a New York Times Bestseller (or Maybe Not)

Not that I’m harbouring any delusions of The Timekeepers’ War making the NYT Bestsellers list (maybe tiny delusions for future novels)… but this is an excellent list of all the different facets to be worked in order to get there. I’m going to be working with this list, or a small-press-friendly variation of it, to market my own novel. Hopefully with a small fraction of Scalzi’s success (though I would happily accept a larger fraction). What are your thoughts?

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